Introduction
The pet care industry is experiencing a significant transformation, with functional pet supplements emerging as a rapidly growing segment. As pet owners increasingly prioritize the health and well-being of their companions, the demand for supplements targeting gut health, anxiety relief, and joint support is surging. This trend presents substantial opportunities for businesses in the B2B sector to tap into a market poised for robust growth.
Market Growth and Potential
The global pet nutraceuticals market is witnessing remarkable growth, driven by heightened awareness of pet health and the humanization of pets. In 2023, the Asia-Pacific pet nutraceuticals market generated revenue of USD 1,516.7 million and is expected to grow at a CAGR of 8% from 2024 to 2030. India is projected to register the highest CAGR in the region during this period. This growth is fueled by increasing pet ownership, rising disposable incomes, and a growing emphasis on preventive healthcare for pets.
Key Segments Driving Growth
Gut Health Supplements
Digestive health is a primary concern for pet owners, leading to a surge in demand for probiotics and prebiotics. These supplements aid in maintaining a healthy gut flora, improving digestion, and enhancing immune function. The prebiotics and probiotics segment are identified as the most lucrative, registering the fastest growth during the forecast period. Veterinary experts acknowledge that probiotics can help with gastrointestinal issues and possibly immune support, especially in dogs suffering from acute diarrhea or weight problems.
Anti-Anxiety Formulas
Anxiety in pets, often resulting from separation, loud noises, or changes in environment, has led to increased interest in calming supplements. Ingredients such as chamomile, valerian root, passionflower, L-theanine, and melatonin are commonly used for their relaxing properties without causing sedation. The popularity of these supplements is evident, with calming toys and treats being among the most used products by pet owners seeking to alleviate their pets’ anxiety.
Joint Support Treats
As pets age, joint health becomes a significant concern, leading to a high demand for supplements that support mobility and alleviate discomfort. The hip and joint segment dominated the pet supplements market, holding the largest revenue share in 2023. Supplements containing glucosamine and chondroitin are particularly popular for their effectiveness in maintaining joint health and preventing arthritis.
Research and Development Initiatives
Research centers play a pivotal role in advancing the pet supplement industry:
- Waltham Petcare Science Institute: Located in the UK, Waltham conducts scientific research into pet care and animal nutrition. Their work includes studies on the genetic variation of dogs’ size and taste preferences, contributing to the development of tailored pet supplements.
- Central Marine Fisheries Research Institute (CMFRI): Based in India, CMFRI has developed and commercialized nutraceutical products from seaweeds to combat rheumatic arthritic pains and type-2 diabetes. These innovations highlight the potential of marine resources in developing functional pet supplements.
Opportunities for B2B Stakeholders
The burgeoning pet supplement market offers numerous opportunities for B2B stakeholders:
- Manufacturers: Developing innovative, high-quality supplements that cater to specific health concerns can capture significant market share.
- Retailers: Expanding product offerings to include a range of functional supplements can meet the growing demand from health-conscious pet owners.
- Veterinary Clinics: Partnering with supplement manufacturers to provide trusted products can enhance client satisfaction and pet health outcomes.
- E-commerce Platforms: Leveraging the growing trend of online shopping by offering a curated selection of supplements can attract a broad customer base.
Conclusion
Functional pet supplements represent a dynamic and expanding segment within the pet care industry. With the market projected to experience substantial growth in the coming years, B2B entities have a prime opportunity to invest in and capitalize on this trend. By focusing on innovation, quality, and meeting the specific health needs of pets, businesses can establish a strong presence in this promising market.
References:
- Grand View Research. (2023). Asia Pacific Pet Nutraceuticals Market Size & Outlook, 2030. Retrieved from https://www.grandviewresearch.com/horizon/outlook/pet-nutraceuticals-market/asia-pacific(Grand View Research)
- https://pmc.ncbi.nlm.nih.gov/articles/PMC10609632/
- https://www.grandviewresearch.com/industry-analysis/pet-calming-products-market-report
- Waltham Petcare Science Institute. (2025). About Waltham. Retrieved from https://en.wikipedia.org/wiki/Waltham_Petcare_Science_Institute(Wikipedia)
- Central Marine Fisheries Research Institute. (2025). Major research focus and its impact on marine fisheries sector in India. Retrieved from https://en.wikipedia.org/wiki/Central_Marine_Fisheries_Research_Institute(Wikipedia)
